Samsung slices into Apple’s iPhone Duo troubles with a cheeky new ad

TL;DR

• A Samsung-sponsored Instagram video mocks Apple’s iPhone Duo using a sliced apple and a cheeky foldable comparison.
• The ad highlights the Galaxy Z Fold 8’s slimmer, lighter design, sparking fresh Samsung-versus-Apple banter online.
• The mockery comes as Apple’s first foldable faces early reports of cracked screens and durability concerns.

Apple’s first foldable iPhone is already cracking under pressure, quite literally, and Samsung isn’t about to let a perfectly good opportunity for some trolling go to waste. With the iPhone Duo facing early reports of cracked displays, a Samsung-sponsored video is adding salt to the wound, or perhaps squeezing lemon juice into it. Only this time, the fruit of choice is an apple.

The Instagram video, shared last week as a paid partnership with Samsung, shows a green apple sliced in half. The halves attempt to fold together before Samsung’s Galaxy Z Fold 8 enters the picture, boasting a slimmer, lighter design.